Netflix midroll generative AI ads arrive in 2026 with interactive, personalized interruptions. Viewers will suddenly see themselves onscreen, as the company tries to double its ad revenue and charm 94 million ad-tier subscribers with digital doppelgangers.

Subscribers facing these interactive ads will experience a new kind of streaming disruption, as Netflix boasts its ad-supported tier now claims half of new signups and 41 viewer hours per month. Expect living-room cameos blending binge-watching and marketing in quietly surreal style.