CosMc’s Shuts 5 Test Stores as McDonald’s Beverages Land Nationwide
CosMc’s test stores, launched by McDonald’s in December 2023 with 5 locations in Texas and Chicago, will close after 18 months, blending slushies and shaken espressos into history. The specialty drinks, once exclusive to CosMc’s, debut at 13,637 McDonald’s this summer as “out-of-this-world” flavors land nationwide.
After gathering customer insights, McDonald’s pivots CosMc’s concept into a full-scale U.S. beverage rollout, adding drinks like blackberry mint green tea to menus. This move aims to rival Starbucks and Dutch Bros, with CosMc’s quirky flavors now mingling with fries and Egg McMuffins under the golden arches.
CosMc originated as a McDonaldland alien mascot from 1986–1992, now inspiring a menu of slushies and McPops that will soon outnumber the planet’s moons.
