A California fisherman is taking sustainable fishing to a new level by giving crabs full-on spa treatments before setting them free. Fisherman gives crabs spa treatment before releasing them back to ocean, redefining 'catch and release' with a pinch of luxury for crustaceans and a viral dose of weird news for the rest of us.

Crabs on the Santa Cruz coast now associate “catch and release” with a Fisherman Gives Crabs Deep Tissue Massages twist, thanks to Matt Rockhold. His deep tissue massages leave these crustaceans blissed out and limber, setting a quirky new bar for sustainable fishing oddities.