MrBeast’s chocolate pyramid video at Calakmul, filmed in May 2025, triggered outrage as 60M viewers watched him pitch his own-brand snacks among ancient Maya ruins. Mexico’s president and archaeology institute now demand compensation, citing unauthorized use of historic sites.

After the pyramid video went live, Mexico’s president called for an investigation into how the YouTuber’s crew accessed restricted ruins. With YouTube star MrBeast’s 395 million subscribers fueling controversy, the chocolate-fueled temple tour became a global trending topic, leaving archaeologists reeling.