In a groundbreaking discovery, scientists introduced ‘olo,’ a brand-new color never before perceived by human eyes, challenging conventional knowledge of color and vision science in a dazzling revelation.

Putting ‘Olo’ through its paces, researchers used intricate brainwave mapping and quantum dot displays to stimulate retinal cones in ways nature never does, letting subjects witness ‘Olo’—neither blue nor red, but a perception-bending hue. ‘Olo’ may forever change how we define color.