Dagestani Men Embrace Lip Fillers Amid Midnight Beauty Boom

In Dagestan, traditionally known for its rugged masculinity, bearded men are clandestinely seeking lip augmentation procedures, paying up to 20,000 Russian rubles ($255) for secret midnight sessions. This surge aligns with the 'Russian Lip' trend, emphasizing a heart-shaped pout, and raises questions about evolving beauty standards among men.
Cosmetologists report performing these procedures under the cover of darkness to avoid societal backlash, highlighting a shift in male grooming norms. The trend's popularity suggests a growing acceptance of aesthetic enhancements among men, challenging traditional notions of masculinity.
Notably, some attribute this trend to fitness influencer Askhab Tamaev, though it's unclear if he has undergone the procedure himself.