New Zealand's Herpes Tourism Ad Clinches Cannes Lions Grand Prix

New Zealand's Herpes Foundation launched a bold campaign starring Sir Graham Henry, aiming to make the country the 'best place to have herpes.' This humorous initiative, blending national pride with STI destigmatization, clinched the Cannes Lions Grand Prix for Good.
The campaign's faux tourism ad, featuring national icons like Sir Ashley Bloomfield and boxer Mea Motu, tackled herpes stigma head-on. By leveraging humor and national pride, it sparked widespread discussion and earned top honors at Cannes Lions.
With over 10,000 hours of educational content viewed, the campaign significantly reduced herpes stigma in New Zealand, demonstrating the power of humor in public health messaging.