Pompompurin's 2025 Sanrio Upset: Cinnamoroll's Reign Ends

Pompompurin, the beret-wearing golden retriever, has clinched the top spot in the 2025 Sanrio Character Ranking, unseating Cinnamoroll after his five-year dominance. This marks Pompompurin's first return to the throne since 2016, sparking fan debates over the shifting tides in Sanrio's popularity landscape.
The competition was fierce, with Pompompurin leading the midterm results announced on May 13, 2025, and maintaining momentum to secure victory. Cinnamoroll, despite a strong following, couldn't reclaim his crown, leaving fans to ponder: 'Has the era of the floppy-eared pup come to an end?'
Notably, Pochacco secured third place, completing a canine trifecta atop the rankings, a first in Sanrio's 40-year history.